Consumers resort to Google for information when they have questions. Consumers use messaging when they want to have quick and convenient communications.
So, what if you could combine the magic of Google search with the efficiency of messaging to make it simple for your customers to locate and engage with you? Through Google search and Maps, Google business messages offer brands a full communications solution across Android devices.
What is google business messaging, and how does it work?
Consider GMB (Google My Business) Messaging to be an instant messaging service. Customers will notice a Message icon on your GMB listing after you enable the Messaging function. When your profile appears in Google Maps and Google Search, the button appears.
Customers can immediately communicate with your company and send you a text with Google business messaging at any time of day. Continue reading to learn how to enable the Messaging function and manage messages on both the desktop and mobile.
Google Business Account Types
A Google Business App account, which is completely free, and a Google Business API account, which is now in closed beta, are the two kinds of Google Business Accounts available. The Google Business API is intended for businesses with several locations.
For the time being, it’s available through approved Google Business Messages Partners, and each partner can set their prices for this product because it is still in closed beta. Using Google Business App is a no-brainer for single-location enterprises. It’s free and simple to set up, and if you wish to upgrade to an API account later, a Google Partner can help.
Google business messaging on the PC
Google My Business introduced messaging in 2017, but it was only accessible on mobile devices at the time. Customers’ communications had to be responded to using the GMB application on their phones. However, in February 2021, this changed.
Google Business Messaging is now available on the desktop as well. This upgrade helps manage customer service online easier for business owners that wish to manage their brand’s interactions in this manner. On the PC, here’s how to get started with Google My Business messaging.
Step 1: Go to your Google Business profile and sign in.
Open Google My Business and sign in using the Sign In icon in the upper right corner.
Step 2: Select Messages from the drop-down menu.
Then go to Messages, then Settings.
Step 3: Activate the messaging.
Visitors can now send messages to your business right from your listing.
Step 4: Personalize
Use adjustments to make consumers’ messaging experiences as simple and enjoyable as possible. Make sure your alerts are turned on and that you have a welcome message, so you know when a user is waiting for a response.
Google business messaging on the phone
For both Apple and Android smartphones, here’s how to get started with the Messaging feature.
Step 1: Go to the App Store or Google play store and download the app.
Step 2: Activate the messages.
After signing in, go to Customers, select Messages, and then Turn On. This turns on the feature, allowing you to use the Message button in your listing.
Step 3: Personalize
Make sure to include a greeting and enable notifications. You’re now able to start using Google business messages to communicate with consumers. Remember, this is just another way to connect with people intrigued by what you have to offer. Maintain a basic, direct, and courteous communication style, and attempt to react as promptly as possible. You can’t go wrong with this!