Having a robust business website in 2021 is a must to establish yourself as an authority to gain more traction from customers. Regardless of anyone selling products or services, it’s pivotal to serve the customers in the best possible way when they visit the website. Almost 75% of website credibility comes for a good website design.
As there are many tips and tricks available for designing a highly-intuitive and engaging website, it might feel overwhelming to some. To make this process easier, straightforward, and quick to adopt, we have gathered the top five best tips that will help you design a website in the best way possible and thrive online.
1. Decide all the goals first
Just having a website is not enough as you are not presenting yourself as a service card to some random people. You need to first jot down what are your business goals associated with a website that you are going to make. This is a crucial step towards getting the most out of your efforts of making a website.
Decide all your primary goals and optimize the website’s design structure as per that. Be it generating targeted traffic, creating a sales funnel, and generating business leads, make sure you prepare goals for everything before you start designing the website.
While you prepare the goals, try to divide these goals into long-term and short-term segments so that it will be much easier to get the development work faster. Also, you can keep your all teams on the same page while working together.
2. Keep the homepage to the point
When it comes to the homepage, there is no-sense in confusing the users regarding what actions they need to take. Many people stuff the homepage with a lot of popups, email collecting forms, but all these things degrade the overall user experience.
So, it’s very important for you to design the home page adhering to user experience and it will help you significantly in both the long and short-term. Keep the menu option of the home page as minimalistic as possible as you can use a hamburger menu style. When it comes to content, don’t stuff excessive content on the home page as it might distract users. Keep your important content above the fold and also ensure that there is a sufficient reading gap between the content.
And yes, always include your primary CTA on your home page as it can improve the CTR significantly as home pages gather the highest attraction of users as compared to other pages.
3. Focus on UX and a mobile-friendly approach
With the sheer digitization, more and more people are coming online and most of them are using their smartphones to browse the Internet. So, while designing the website, make sure you are optimizing it for mobile and tablet devices.
Another advantage of having a mobile-responsive site is that search engines also give higher preferences to these sites. This is because Google and other engines want to offer the best information source for their query and they prefer mobile versions.
And when it comes to UX, another important aspect is the site’s loading speed. While designing, make sure the site is opening fast and adhering to the modern time guidelines. More than half of the total users bounce back from the site if it takes more than 3 seconds to load. So, for better UX, focus on the website’s speed along with interactive UI.
4. Focus on quality content
Most people make the mistake of not paying any kind of attention to the authenticity of the content and this is the biggest mistake anyone can make. Without reliable content, SEO won’t work and the website owner can’t generate organic traffic.
Just like your website development, get dedicated writers to craft content for your site and they will write SEO-friendly content. Be it optimizing the pages, services or product pages, or meta tags, make sure you are uploading everything original.
As Google’s RankBrain algorithm is highly active, good content could help you rank the site in better positions with good content. If you don’t have a team of in-house writers, then it’s better to outsource the work and get it done by professionals.
5. Easy navigation
Last but a significant thing to keep in mind while designing the website is the navigation of your platform. Try to keep the navigation as simple as possible as most of the users will arrive for the first time and a clean experience will help them browse properly.
If you are going for a mega menu, make sure it’s accessible easily and not creating a hurdle between content and the users. With easier navigation, the more engagement and conversions you will make. Browse good websites and check which navigation will be the best for your site as one fits all never works on websites.
These were the top five tips to design a website for generating the maximum traction from the Internet. You can also hire a good SEO company India that can help you design a professional site for your business. Even if you outsource, make sure you are following the above tips.