A well-designed logo is not only visually appealing but also leaves a feeling in the mind of the viewer. Additionally, an attractive emblem helps customers and potential customers remember the new or company just by looking at the logo. It is a powerful instrument to develop a positive brand image in the minds of these people because it represents a sign of quality. Therefore, designing a logo to start a business is a job that should not be ignored. Instead, it should be given due importance as it faces the production of the business surface that is visible to the general public. Here are the following tips to keep in mind when starting this procedure –
Choosing The Right Fonts That Create An Impact
You want to be sure that the selected font is readable. Otherwise, people won’t even bother to invest more seconds in trying to decode text. It is essential to keep fonts that are different, unique but also very obvious. In addition, the font should reflect the character of your brand. For example, if you have a clothing manufacturer, you want to select a sophisticated and very clear font such as Serif or Sans Serif, whereas the children’s toy brand might go for a more inventive font such as Glacial. Additionally, you need to consider the type of fonts your competition uses. Another important point to remember is that you should avoid using trendy texts as they take longer to read. Make sure your logo doesn’t contain a lot of unique fonts and adhere to one or 2 fonts at a time to avoid overwhelming the viewer.
Minimalist Designs
The idea of less is more is that the fundamental highlight of the logo design type. Minimalist logos are all the rage these days because of their visual appeal. It capitalizes on minimal space and maximum ingenuity by keeping the designs clean but succinct. He is inclined to use fine, delicate lines and simple shapes, as well as vibrant colors and logos. Even though it has fewer design components which could be a problem for many but when executed in a smart way these designs can turn out to be quite stylish and attractive.
Negative Space
Simply defined, a negative distance in a symbol indicates the area around the key topic of that layout which is usually empty. However, as graphic designers, who would want to respect the “normal”? Over time, we have seen a lot of negative distances cleverly used in a symbol, and the trend continues to spark people’s interest as well. The basic idea here would be to look for any vacant space between the layout and also to think of approaches to incorporate a subtle component into the special area, usually as it relates to small business.
Overlapping Elements
Many graphic designers have started to instill this trend today! PayPal is one of the best-known examples of a business following this trend. This can be achieved using simple shapes and/or letters. However, the first thing we need to be aware of when producing such designs is the fact that overlapping components can create layouts that are cluttered and difficult to understand. Therefore, it is absolutely essential not to “overload” the elements here and to keep the layouts as clean as possible.
About author
Henna Ray works as a Digital Marketer, brand consultant, and business strategist with Designhill- A reliable marketplace for web design, logo maker, customized & personalized tank tops design, and many other designing works. With extensive experience working both client-side and within the agency environment, he has authored several articles on topics related to digital marketing, business strategies, content marketing, etc.