Having a website is a must to create that trust factor in the minds of the audience. Website is like a home of your brand address and making things simpler for your audience to understand things.
- Use a descriptive, catchy headline.
The headline at the top of the homepage needs to be something that is catchy and descriptive. If that is not the case, the visitor may not be able to determine if he/she is at the right place. To attract the right kind of audience, it is extremely important to have the right kind of headline. Make sure it is self-descriptive rather than being fancy or over-the-top. Make sure to explain lucidly what the company/website does. Professionals of web design company make it easy to highlight every factor.
- Don’t put all the Calls to action at the top.
A call-to-action button (CTA) is an element in websites that prompts the users to take the next step. To have effective CTAs they must fulfill two conditions, first, users need to be able to easily spot them and second, the users need to know what they do exactly.
Say a website concludes an introductory blog post and prompts a CTA to “Start the free trial.”
This also ensures greater engagement on your website and makes sure people use and consume your website for a longer time.
However, it is not advisable to put all your calls to action at the top of your website. Visitors might be presumably spending a lot of time at the top, but that in no way means that they’re ready to take action. A lot of persuasions actually does happen farther down the page.
It has been found that most engagement happens below toward the end of the page. Content put at the top of the website may be visible but it’s not necessarily the most effective place to put your calls to action.
- Show on thing at a time.
This goes with the saying, less is more. Visitors aren’t much fond of clutter. They prefer low visual complexity. Try to keep your website as clean and spaced out as possible. So get rid of the clutter and make two or three elements focus at each scroll. Web design company shows the perfect solution according to your brand needs.
- Use more standard layouts
The sites considered the most attractive have low visual complexity and high prototypicality. They are simple as well as clean. A 2012 Google study found out that high prototypicality also correlates with the perception of beauty.
- Use people pictures
Faces have a unique power. This magnetic power of people’s pictures might be very useful for your website. Faces tend to draw attention; hence it is advisable to use at least some people’s pictures.