You have an Instagram account, and your followers are seldom. You will think that your content is not engaging enough. Now imagine the same account with thousands of followers. You will have a sudden motivation to feel good about your account.
It is generally the number of followers that make you feel happy about your presence on Instagram. You may have heard that you can buy Instagram followers. There are plenty of cheap services that can allow you to build followers overnight.
If you have bought followers or intending to do so, you have made a big mistake because many of them will be bots and inactive accounts. You can feel pleased for a couple of days to have more followers than your competitors, but you will never be able to achieve your ultimate goal, to increase prospects into sales.
Having thousands of followers for a nominal price may seem to be a good deal, but it will prove very expensive in the long run. This is because they will never engage with the content you provide to them. Here is why buying Instagram followers will never be a good idea for you.
Followers’ engagement will taper off over time.
If you buy followers, they will not give value to your business. Social media presence will give your business benefits when your content provides long-term value to your prospects. Purchased followers can give likes and comments in the beginning, but soon they will lose interest in your profile.
As a result, your account will have only the number but not the traffic. The Instagram algorithm shows your feeds to the users based on the engagement. If your posts stop receiving likes and comments, they will never show up on your audience’s newsfeeds.
Your credibility goes down.
The primary purpose of buying followers is to make others believe that your profile is highly engaging, so worthwhile to follow. Still, there is no guarantee that it will help you build an original audience. It is crucial to note that such followers will never like and comment on any post. Having a large number of fake followers will hit your credibility.
If you want to grow a real audience, you need to maintain the credibility of your account. If users find that your feeds are not engaging, they might be switched off. If you have thousands of followers but a couple of likes and comments, users will take no time to understand that something is fishy.
Will you ever follow an account that has most of the users inactive? The same thing applies to others. Your users will also not follow your account if they find it. There is only one way to increase your Instagram followers, and that is by providing engaging content to them.
Performance metrics will be distorted.
You will have to determine the number of users who are particularly engaged with your account, which could not be possible with purchased followers. Of course, you will not be able to measure how well a particular post did to your actual audience if most of your followers are spurious.
You will never be able to transform your strategy if you do not know what kind of posts engage your audience and what is not. The ultimate purpose is to convert your prospects into customers, and that could happen only if you provide them with engaging posts, and you cannot get to know this without using performance metrics.
When you buy Instagram followers, you are not paying for quality. You are just building fake followers. Your Instagram account will benefit you if you have genuine followers. If they grow over time naturally, it means they are showing interest in your feeds.
What should you do instead?
If you want to build the followers of your account, you should do the following things:
- Make your account public so everyone can see your profile.
- Publish a wide range of posts to engage your users. Identify your target audience, research what makes them delightful and generate your own unique style. This will help you quickly increase the number of followers. Use performance metrics to find out what kind of posts are engaging them.
- Use hashtags to outreach your users.
- Use all features and channels of Instagram to connect with your users.
- Use Instagram stories and try to engage with other Instagram users. The more you engage with the content of other users, the more visibility your page will get.
Many of you buy Instagram followers to attract the real audience and do not hesitate to take out same-day loans in the UK.
Purchased followers can give any benefit to your Instagram account. A rule of thumb says that you should be patient and try to delight your audience with good feeds.
If you are not sure about your strategy of increasing Instagram, you should hire a marketing expert who can understand your business needs and what feeds can make your audience delightful.
Hiring a marketer, of course, can set you back. If you do not have enough money, you can look at loans without a guarantor.