When you are trying to create a significant impression in the mind of your potential customers, you must not leave any stone unturned. And that includes the printed marketing tool you are using for your promotions. You have to be creative, quirky, and attractive so that your tools can get the attention of your potential customers right away.
This is why you should go for custom die cut printing for your business promotion. Die cut is the process to add a shaped design in the paperstock or the material of the promotional tool itself. It creates a unique impression and appeals immediately. Moreover, it can be done on many products including business cards, flyers, stickers, leaflets, door hangers and so on. So, if you are looking for creative ideas for the same, take a look at the following points to know more.
Reinforcing the Logo
The aim of die cutting is to make your marketing tool catchy for visual appeal. So, when you are trying to do that, reinforce your logo. Create the unique shape of the logo on the paper so that it immediately becomes appealing as well as helps you in better brand recognition. Let the cut highlight the logo shape.
When designers are creating the promotional tool for your brand, they tend to focus more on how it looks. But they often forget that the printed tool will be touched too. That can create an impression too. So, when you are opting for die-cut printing, create the shape with the technique that will help the customer remember how it felt touching the product. When these two senses combine, visual and tactile, the impression becomes unforgettable.
Form and Identifiable Object
Die cut products allow you to create a custom shape that can be industry-specific. For example, if you are promoting your pizza outlet, you can get flyers printed in the shape of the pizza. The die cut technique will allow you to get the exact shape. Now, add a high-quality picture on the flyer which will make it look even more attractive. The view of oozing cheese, bright pepperoni, olives and other toppings along with the shape will create the perfect appeal that you want to do for your marketing.
Die Cutting as Typography
This can be a great idea if you are looking for a creative touch in your promotional tool. Die cut can be used for highlighting your typography too. Instead of using contrasting colors and typography, use die cut. You can add an extra layer of paperstock that is comparatively thinner and will highlight the typography. This will help you create an amazing impression while making your marketing tool immensely sharable.
Highlight the CTA
Are you adding the CTA in your promotional tool? You can use a die cut on your tool for highlight the CTA. Create an arrow shaped cut and give your customer the direction to visit your website or social media pages.
So, now as you are equipped with these creative ideas, what are you waiting for? Find a reputed store for die cut printing and place your order. Make sure you are choosing a BBB accredited company.